Creative — The Alexa Villa

LATINA ART direction, marketinG, production, styling, video editing, content creation

RECENT CREATIVE CAMPAIGNS

Dumpster Chick brand creation, shoot art direction, clothing design + stlying, e-commerce website design, social content and launch strategy by Alexa Villa:

Visit Web --->

https://www.dumpsterchick.rocks/

Graphics that I’ve made:

Socials:

I DON”T WANNA BE PRETTY CAMPAIGN:

This campaign was created for the purpose of promoting Artist single, “Bored”

Cover art for single,

I DON’T WANNA BE PRETTY, conceptualized and edited by Alexa Villa.

Full campaign launch

BORED CAMPAIGN:

This campaign was created for the purpose of promoting Artist single, “Bored”

Clickable photo links - Art Directed, styled, & edited by Alexa Villa

PRESS COPY:

“We have so many songs about heartbreak and relationship breakups, but what about the best friend breakup?! Sometimes those hurt worse. Recently, I lost a group of friends that I considered sisters. We decorated our apartment together, planned holiday parties, wrote each others’ Bumble profiles, even binged 6 hours of Love Island once. I really can’t speak as to why the friendships ended, but somewhere along the way, I became “too much”. I went into a lonely place for a while, truly believing that everything would soon work out and we’d be back to backyard bonfires.

After many donut box attempts to reconnect I realized that some people have nothing better to do than to hate on happy people. Writing this song, I felt that if they spent more time working on themselves and choosing positivity then there would be no time to waste talking about me. I came to the absolutely irrevocable (not bitter at all) conclusion that **I couldn’t possibly be the problem** and they were all entirely BORED with their lives :)”

Campaign & Social assets

GOOD GIRL ALBUM CAMPAIGN:

This campaign was created for the purpose of promoting Artist Album, “GOOD GIRL”.

PRESS COPY:

“The Album, Good Girl” is centered around empowerment to be who you are and create the world you want to live in. I wrote these songs about different phases of my life and the many perspectives one can have. Some songs like All or Nothing reflect the inner commanding woman and others like Entertainer reflect the uncertainty that comes along with journey to self discovery. I think the beauty of the ups and downs is knowing that you have the power within to decide for yourself what to do with them. The listener should know that it’s okay no matter where you’re at to have it all together one day and fall apart the next. And that it’s never crazy to be yourself even when misunderstood.”

CLICKABLE VISUALS:

ADDITIONAL CLICKABLE CREATIVE CAMPAIGNS: